The most effective phone calls take less than a minute: say your name, your city or ZIP code, and what you support/oppose, maybe a sentence on why. You’ll be marked down on a spread sheet that is discussed at the daily office strategy meeting.
Other actions like brief emails, meeting in-person at the district office, meeting in-person at the DC office, can also be effective, but take more time and energy. Emails aren’t always read right away like a phone call must be answered for example. And you generally need to make an appointment for an in-person meeting.
It also helps if you have a very specific and narrow cause … muh guns rights … and anti or pro specific legislation. This creates broad consensus… that follows the NRA draft talking points they usually bring out.