I don’t think they’ve done one on wells yet.

Google for sure did, you can read about it here: https://www.wheresyoured.at/the-men-who-killed-google/

Idk if DDG did similar or if they did, if it is documented.

Agree with nylon repair tape generally, but I think this is the shoulder strap’s lower attachment point, which would be a very different story to random interior damage.

Is this the lower shoulder strap attachment point?

There is a decent chance North Face will be willing to repair it.

I think if you just patch it, unless you fix it in a stronger way, whatever wear pattern that caused this will probably reappear in this area again. Maybe that buys you a couple years or however long this took and that would be worth it to you. It looks to me like that spot is a pretty complicated area with lots of panels meeting up. So it might not be very easy to fix strongly in a way that looks nice. If the stylishness of the bag is pretty important to you, it might not be a great beginner DIY project.

Something I haven’t seen mentioned in these threads is economies of scale. Most cars are kind of engineering and machining marvels especially for their price, with a huge amount of their manufacturing being automated to a very high level. Fancy bikes probably do not have the production volume to justify that kind of automation. Their price represents their actual production being less efficient, not being able to amortize the R&D costs over as many units, and general luxury premium.