The XR (Extended Reality) headset that Samsung is about to release — dubbed Project Moohan — is apparently just an experiment, and not something long-term. Samsung does not plan on releasing further similar headsets at this time, and Project Moohan will be used to gauge consumer interest in XR.
As with Meta’s Orion smart glasses, the AR glasses that Apple is working on, and Google’s own experiments in this field, Samsung is preparing (translated source) for the future of smartphones. All of these companies are betting on AR smart glasses replacing smartphones in the near future, especially after the advent of modern AI models.
Samsung is apparently only releasing Project Moohan to see whether people even want something like this. If there’s sufficient interest, then the company will more seriously consider investing in the research of AR smart glasses.
There are a lot of factors that will affect consumer demand, however. From the prevalence of immersive content, to the comfort, and the price tag, everything has the potential to turn off a potential customer. At least there shouldn’t be a shortage of apps and content, as the headset will use Google’s new Android XR operating system.
“We know some of you have concerns about whether these headsets will be supported long enough to justify the price. Allow us to set those concerns to rest: they won’t be.”